Monthly Archives: May 2024

If It’s Meant To Be

There’s a common misconception in our culture that states if a road proves too difficult then maybe “it wasn’t meant to be.” Instead, I happen to think the opposite might actually be true. If you are on the right path, then you’re likely to face far more opposition than you ever may have imagined. I don’t wish this for you it’s simply an observation.

What Does a Casting Director Do?

It may come as a surprise to most people as to what a casting director actually does, even if you’ve considered yourself a professional talent for a number of years. Casting agencies select talent they feel are most suitable for the specific job at hand from talent agencies based on the individual talent’s professional promotional materials.  

Suffice it to say, casting agents don’t solely conduct auditions to casting talent; they offer industry insights to both the production.

Voiceover: The Basics Defined

“Ambition is the first step to success. The second is action.”

There are a few key basics voice talent should know about this industry from the onset that’s either required of you or you can expect as industry standards. Hopefully, understanding them from the start will improve your ability to create, secure work and navigate your voiceover career.

Here’s a brief, but important list… 

The Standards That Define Competitive Voiceover Demos

Listen to SOUND ADVICE founder & author of The SOUND ADVICE Encyclopedia of Voiceover, Kate McClanaghan, defines:

  • The Two Distinctly Different Business Approaches to Voiceover
  • The Standards That Define Professional Voiceover Demos
  • Who We Create VO demos For In The First Place
  • How Many Demos Do You Honestly Need As a Voiceover
  • And a whole lot more!