Understanding who you’ve created your demos to service most is typically overlooked by both seasoned and novice talent alike. Yet, it’s the endgame, and why this should be your primary focus from the very start. Certainly there are no absolutes in voiceover but there are a number of elements you should consider when first pursuing voiceover as a profession.

The truth is, nearly every client in the States, not just talent agents, require a Commercial demo first and foremost.

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